Sectors / Household

Household: A handful of suppliers, and own-brand is not their priority.

WHERE WE CREATE VALUE

A small group of incumbents. Retailer volume often under 5% of their revenue. Own-brand made on overflow from branded portfolios. No formulation transparency and no route to exclusivity.

95%+ / 98%+

OTIF and in-stock

Double-digit

Annualised cost savings

Business grown with the partner supplier

Under 6 months

Concept to shelf

SELECTED WORK

Cases where a tender would not have solved the problem.

Case Study Laundry & Household

Building dedicated capacity in a category the incumbents controlled

View Case Study

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Household: A handful of suppliers, and own-brand is not their priority.

Building dedicated capacity in a category the incumbents controlled

If own-brand household is stuck on someone else's spare capacity, there is a better model.