Founded by operators who spent two decades building and running the factories that retailers depend on. Owning the factory delivers the outcome at a cost few can sustain. Tenders can't compel the investment. Burnsall was built for the gap between the two.
The team has built, operated and restructured manufacturing from inside retailers and suppliers. The advice comes from direct experience of the economics on both sides.
Burnsall holds confidential relationships with retailer and supplier at the same time. That is what makes it possible to build a fact base neither side can see alone.
The model was built and refined over eight years inside the world's largest retailers, across 75+ categories.
Before Burnsall, the founders ran retailer commercial teams, and then built and operated manufacturing inside two of the world's largest retailers.
Owning the asset delivered the cost, quality and control the strategy needed, but at a level of capital, operational risk and inflexibility that is hard to sustain. Asking suppliers to invest on tender terms did not work either.
Burnsall was built to deliver the benefits of vertical integration, without owning the factory.
75+
Categories modelled
$2.5bn+
COGS under partnership
$500m+
Supplier investment enabled
Categories your strategy needs, with the supplier investment that builds them. Without buying the factory.
How we help retailers
Volume, capital recovery and risk-share structured against the capex your business case needs.
How we help suppliers