FOR RETAILERS
Your most important categories cannot just be sourced. They have to be built.
Where supply is constrained, cost is unclear or investment is needed, normal buying breaks down. Burnsall defines the manufacturing strategy your proposition needs, then designs the commercial model that makes the investment work, without you owning the factory.
The problems we hear from retailers
Your proposition needs capability the supply base won't build
You need more capacity, better automation, lower carbon, tighter quality or new capability. But suppliers will not fund it on short contracts, uncertain volume or annual tender terms.
You are paying for risk that should be managed
Volatility, under-used assets, short commitments and unclear costs are already in today's price. Burnsall makes the economics visible, then builds a model where risk, cost and profit are governed.
Differentiation is stuck on shared lines
The product only you can sell often needs dedicated capacity, process control or supplier focus. Shared lines and commodity buying make that hard to protect.
WHAT WE DELIVER
Commercial outcomes built into the supply model, not left to annual negotiation.
Lower structural cost
Typically 3–5% lower cost, proven against a transparent cost model. The saving is repeatable because it comes from the way the supply model works, not from pushing harder in next year's negotiation.
Resilient, prioritised supply
Dedicated capacity and supply priority are written into the agreement. The model is stress-tested against the retailer's growth plan, so service improves because the supply base is built to support it.
Exclusive own-brand capability
Supplier investment is backed by committed demand. Dedicated lines, segregated equipment or focused capability give the retailer product they can protect, not just product the market can copy.
Where we create value for the retailers we work with
01
Quality
Built to your specification, and held to your standards.
02
Differentiation
Developed for you, and exclusive to your customers.
03
Surety of supply
Dedicated lines and capacity prioritised for you.
04
Cost
3–5% structural reduction. A cost base your competitors can't match.
Three cases where a tender would not have solved the problem
Building dedicated capacity in a category the incumbents controlled
Unlocking dedicated capacity in a concentrated category
Two sides of the table. One designed outcome.
SUPPLIERS
Growth is available. Burnsall makes it investable.
Volume, capital recovery and risk-share structured against the capex your business case needs.
How we help suppliers