Burnsall defines the manufacturing strategy your proposition needs, then designs the supplier investment that builds it.
As the neutral party under NDA with both sides, we build the economic picture neither side can see alone.
Supply chains are rarely designed.
They're negotiated in the dark.
Retailers set an own-brand strategy, then hand it to a supply base that was never designed to deliver it.
Buyer and supplier negotiate a single landed cost, with no shared view of what needs to be built, what it actually costs, or what return is required.
A tender can only price what already exists. It can’t price what needs to be built. So the investment never gets made, and nothing changes for the customer.
Strategy designed first.
Then built, under NDA.
Design the strategy. We start with your proposition: which categories matter, what capability they need that the market won't build on its own, where it should sit, and the route to each: tender, partner, co-invest or own.
Build it. Then, as the neutral party under NDA with both sides, we establish true cost, where the risk sits and the capital required. We design the commercial structure that gets it built. The output is a deal both sides can sign.
You don't need Burnsall when:
You need Burnsall when:
Three conditions put a category beyond the reach of traditional sourcing:
The asset base is old and nobody will fund the replacement. Service, quality and cost all degrade, and your customer notices before you do.
A handful of players control the market. Challengers can't fund entry and incumbents have no reason to differentiate for any one customer.
What your growth needs has never been built. No tender can incentivise it, and no single party will carry the risk of being first.
Categories your strategy needs, with the supplier investment that builds them. Without buying the factory.
How we help retailers
Volume, capital recovery and risk-share structured against the capex your business case needs.
How we help suppliersCOGS under partnership
Annualised savings generated
Supplier investment enabled
Categories across fresh, grocery, household, healthcare & GM
Featured Case Study
We changed the commercial model so the supplier could invest, the retailer secured priority supply, and the cost base came down.
