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We are experts in creating long-term partnerships between retailers and manufacturers

Rethink, Rebuild, Realize

Creating enduring supply chain partnerships, not just prepared for today, but fit for tomorrow.

ABOUT

Who we are

At Burnsall Associates we are the bridge between manufacturers and retailers, creating long-term transparent, aligned and enduring value chain partnerships.

 

We call it Upstreaming.

SERVICES

What we do

Value chain analysis

We provide comprehensive value chain mapping, supporting retailers by defining their success criteria and identifying potential cost saving opportunities.

Partner sourcing

We specialize in identifying reliable partners for retailer's category needs. We provide access to the best manufacturers in the industry.

Long-term collaborative partnerships

We structure multi-year contractual partnership agreements between retailers and manufacturers, understanding risk, aligning objectives and sharing value.

Deal management & governance

We provide end-to-end deal management services, driving continuous improvement and optimizing value for all stakeholders.

ABOUT
AI Cargo ship technology. Global Logistics international delivery concept, World map with

Our global reach

We have a well-established presence across Europe and North America, strategically positioned to support and enhance our global reach. This allows us to source raw materials from diverse markets, ensuring an efficient and reliable value chain. We ensure our manufacturing partners maintain high standards of production and quality. 

01

Transparency

Collaboration

Profitability

02

Stability

We help manufacturers structure a fully collaborative partnership where both parties benefit from the shared value created. Manufacturers can manage production and inventory more efficiently by aligning with retailer demand forecasts, reducing market fluctuation impacts, and optimizing supply chain operations. 

03

Growth

As part of an upstreaming agreement all stakeholders agree on growth ambitions across the multi-year period. Our dedicated team help manufacturers to achieve operational efficiencies, resulting in improved product quality, production cost savings, and increased volume and scale. This creates increased profitability for all parties across the value chain over time.

Why manufacturers choose to work with us?

Security

We reduce the risks associated with short-term annual bids by offering long-term, fully transparent, contractual agreements, underpinned by multi-year minimum volume commitments.

We are the bridge between manufacturers and retailers

Providing you with...

Impartiality 

Flexibility

Relationship management

Governance and reporting

Expertise

What's in it for you as a retailer?

01.

Surety, security and control of future growth needs.

02.

Higher quality products and industry leading innovation.

03.

Lower cost products powered by full cost transparency.

04.

Enhanced knowledge and financial insights across the value chain.

05.

More time to focus on strategic imperatives and meet sustainability goals.

PROJECTS

Success stories

Laptop and Plant

Want to join us?

We are always looking for entrepreneurial minds to join our Burnsall family. We draw from our wide-reaching flexible network to bring together the right experience and skillsets needed to succeed in each deal from review of existing supply chains for opportunities, to finding the right partner, enabling clean room negotiations, contract signature, right through to ongoing management of the partnerships with governance and longer-term strategic cost reduction.

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If you have a passion for retail or a background in manufacturing, find out more about our unique culture and values.

Get in touch with us

If you are interested in learning and enquiring more about our services and how we can help you as a manufacturer or retailer, then we'd love to hear from you. 

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If you are looking to join our team or learn more about the career opportunities at Burnsall Associates then reach out to us so we can arrange a meeting to get to know you.

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